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Today’s episode is the first time we are featuring an automotive brand as our guest, and we are delighted it’s such an iconic brand. ⁠The Ford Motor Company⁠ has recently celebrated 120 years in business, and is truly a pioneer of modern transportation. Their approach to loyalty is super exciting, so we were thrilled recently…

This episode is also available in audio format on our Let’s Talk Loyalty podcast. The idea of “emotional loyalty” has been raised many times on our show, but never before in such breadth and depth as in today’s conversation. It’s a really big idea and one that brand marketers and loyalty marketers know is critically…

This episode is also available in audio format on our Let’s Talk Loyalty podcast. Most marketers today are facing a perfect storm and increasing pressures – whether it’s consumer’s concerns about the cost of living or fundamental lifestyle shifts post pandemic, or brands focused on achieving more but with fewer resources. Today’s episode is a…