Author: admin
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Flying High with Kris+: Growing Singapore Airlines’ Loyalty in Australia
Udhara De Silva is the Head Loyalty Marketing for Singapore Airlines in Australia, being involved in the successful launch of Kris+ in in November 2023, and growing the Australian KrisFlyer member base to become the largest outside of Singapore and localising the global KrisFlyer programme content to resonate with Australian consumers and anchor the Singapore…
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From Treats to Trust: Insights from Pets at Home
In this episode, Charlie Hills is delighted to interview Madeline Shaw, the Marketing Director of Pets at Home. Madeline and her team develop and deliver the Pets Club programme for Pets at Home, the UK’s leading pet care business. The company is dedicated to providing the best products, services, and advice to support pet owners…
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From Treats to Trust: Insights from Pets at Home
In this episode, Charlie Hills is delighted to interview Madeline Shaw, the Marketing Director of Pets at Home. Madeline and her team develop and deliver the Pets Club programme for Pets at Home, the UK’s leading pet care business. The company is dedicated to providing the best products, services, and advice to support pet owners…
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Azul Airlines (Brazil) – Global Innovations in Airline Loyalty
Today’s episode features Raffael Fappiano Neto, the Product Manager for Loyalty at Azul Airlines. Founded in 2008, Azul Airlines is now the largest airline in Brazil in terms of number of flights and cities served, and in 2020, they won the award for best airline in the world by TripAdvisor Travellers’ Choice. Raffael is responsible…
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Circle K’s Pokémon Go Partnership – An Award-Winning Game Driving Footfall (Archive Episode)
Today we are re-publishing back one of our most popular episodes as our planned episode has been delayed for technical reasons and ow also available to watch on www.Loyalty.TV and listen on Let’s Talk Loyalty Today’s conversation features Circle K, one of the world’s leading convenience and fuel retail businesses, operating over 14,200 stores in…
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Inside Decathlon Membership: Loyalty Insights with Pablo Sardina
In this episode Charlie Hills interviews Pablo Sardina, the Global Loyalty Senior Product Manager for Decathlon Membership. Pablo is a Growth and CX Expert in Sports Retail, focused on loyalty and relational models. He has spent the last 7 years dedicated to drive digital products business value by delivering the optimal marketing strategy, including customer…
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Paula Thomas, Oprah of Loyalty wins The 2025 International Loyalty Personality of the Year
Today’s episode is hosted by Amanda Cromhout, featuring a special guest – our very own Paula Thomas. In this conversation, Paula shares the inspiring origin story of Let’s Talk Loyalty – from spotting a gap in the market to launching the industry’s first podcast dedicated to loyalty, and eventually expanding into Loyalty TV. Now over…
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ENOC (UAE Fuel Programme) Grows With Travel, Subscriptions and Co-Brand Propositions
Today we welcome a new guest host – Joanna Witsch – who has been on the show a few times as one of our expert guests. Joanna Witsch is hosting today’s episode which features one of Comarch’s most loyal clients – Emirates National Oil Company (ENOC). Her guest is Suryaveer Singh who is the Head…
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Bank of America’s Preferred Rewards Program
I’m delighted to be today meeting with another Fortune 500 brand as we meet with Bank of America, one the world’s largest banks. According to its latest annual report, Bank of America now serves approximately 69 million consumer and small business clients, and surpassed $100 billion in revenue in 2024, with net income in excess…
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Loyalty KPI’s with Brierley PLUS Capillary’s Latest Acquisition Announced
Today I’m chatting with Don Smith – well known to many of you for his role as the Chief Consulting Officer of Brierley which is now a Capillary Services Company. Don shares his expertise around optimising some of the common KPI’s for loyalty professionals, the importance of the “mental mantle” of loyalty, as well as…