Category: Other Sponsors Open
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The Four Dimensions of Loyalty: Insights from Ogilvy One’s Dayoán Daumont
In this episode, Charlie Hills interviews Dayoán Daumont, Head of Strategy at Ogilvy One, where he leads consumer engagement and loyalty strategy across the entire brand ecosystem for clients such as FIFA, Nestlé, and Michelin. Dayoán blends behavioural insight with creative precision to transform fleeting moments into lasting relationships. The conversation explores his favourite book…
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Puntos Palacio: una estrategia holística de lealtad
This episode of Let’s Talk Loyalty & Loyalty TV is in Spanish. Hoy nos adentramos en el fascinante mundo del lujo y la lealtad con una invitada excepcional, Esther Subias Hernandez. Exploraremos cómo Puntos Palacio, más allá de ser un programa transaccional, es una estrategia holística que integra experiencias exclusivas, comunidades vibrantes y una profunda…
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From Treats to Trust: Insights from Pets at Home
In this episode, Charlie Hills is delighted to interview Madeline Shaw, the Marketing Director of Pets at Home. Madeline and her team develop and deliver the Pets Club programme for Pets at Home, the UK’s leading pet care business. The company is dedicated to providing the best products, services, and advice to support pet owners…
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Circle K’s Pokémon Go Partnership – An Award-Winning Game Driving Footfall (Archive Episode)
Today we are re-publishing back one of our most popular episodes as our planned episode has been delayed for technical reasons and ow also available to watch on www.Loyalty.TV and listen on Let’s Talk Loyalty Today’s conversation features Circle K, one of the world’s leading convenience and fuel retail businesses, operating over 14,200 stores in…
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Inside Decathlon Membership: Loyalty Insights with Pablo Sardina
In this episode Charlie Hills interviews Pablo Sardina, the Global Loyalty Senior Product Manager for Decathlon Membership. Pablo is a Growth and CX Expert in Sports Retail, focused on loyalty and relational models. He has spent the last 7 years dedicated to drive digital products business value by delivering the optimal marketing strategy, including customer…
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Paula Thomas, Oprah of Loyalty wins The 2025 International Loyalty Personality of the Year
Today’s episode is hosted by Amanda Cromhout, featuring a special guest – our very own Paula Thomas. In this conversation, Paula shares the inspiring origin story of Let’s Talk Loyalty – from spotting a gap in the market to launching the industry’s first podcast dedicated to loyalty, and eventually expanding into Loyalty TV. Now over…
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Host Announcement – Former President of AAdvantage – Bridget Blaise-Shamai
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. I’m thrilled to be announcing a new member of the Let’s Talk Loyalty family as we continue to grow our network of guest hosts around the world. Today’s announcement is incredibly exciting as we’re being joined…
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Porsche, Latam Airlines and La Quinta Hotels Driving Customer Engagement Using Gamification
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. For a masterclass in gamification, you can enjoy Yu-Kai Chou’s down to earth interview with Amanda Cromhout about gamification and his Octalysis Framework. He is the Founding Partner of The Octalysis Group and the creator of…
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Monetizando tu programa de lealtad: Retail Media
This episode of Let’s Talk Loyalty & Loyalty TV is in Spanish. ¿Te has preguntado cómo las grandes marcas de retail están revolucionando su estrategia de marketing y monetización? En este episodio de Let’s Talk Loyalty en español, exploramos el fascinante mundo del Retail Media de la mano de un experto de primer nivel: Juan…
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Unlocking Insights: The Latest in European Loyalty Trends with Mando Connect
Carly Neubauer, Managing Director of Elevate Loyalty and OneTap Group, introduces two leading strategists from Mando Connect—Charlie Hills and James Davies. Together, they bring a wealth of experience in loyalty strategy and analytics, shedding light on their collaborative work in the loyalty space. Charlie Hills is the Chief Strategy Officer and Co-Founder of Mando-Connect, WPP’s…