Author: admin
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The Three ‘F’s of Loyalty at Air New Zealand
Kate O’ Brien has been the General Manager of Loyalty at Air New Zealand for the past five years. Kate leads and holds responsibility for the Loyalty business including strategy development and execution, partner relationships and negotiations, airline loyalty tiers and benefits, data and analytics and P&L ownership. Hosted by Carly Neubauer
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The Three ‘F’s of Loyalty at Air New Zealand
Kate O’ Brien has been the General Manager of Loyalty at Air New Zealand for the past five years. Kate leads and holds responsibility for the Loyalty business including strategy development and execution, partner relationships and negotiations, airline loyalty tiers and benefits, data and analytics and P&L ownership. Hosted by Carly Neubauer
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The 2025 Consumer Trends Index Report—3 Must-Know Insights for Marketers
The 2025 Consumer Trends Index Report—3 Must-Know Insights for Marketers
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Winning over the fickle customer: Marigold CMO Ashley Deibert shares insights from the 2025 Consumer Trends Index
The Wiser Loyalty podcast series is a joint production of Let’s Talk Loyalty and The Wise Marketer. Twice a month, WMG CEO Bill Hanifin and CMO Aaron Dauphinee bring you an interview with an executive who has transformed strategy into practical application to generate business results. Our guest today is Ashley Deibert, Chief Marketing Officer,…
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Winning over the fickle customer: Marigold CMO Ashley Deibert shares insights from the 2025 Consumer Trends Index
The Wiser Loyalty podcast series is a joint production of Let’s Talk Loyalty and The Wise Marketer. Twice a month, WMG CEO Bill Hanifin and CMO Aaron Dauphinee bring you an interview with an executive who has transformed strategy into practical application to generate business results. Our guest today is Ashley Deibert, Chief Marketing Officer,…
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Customer Advocacy and Emotional Loyalty Driven by Value-Based Alignment
Customer advocacy and emotional loyalty are driven by value-based alignment rather than product, service and price points. Explore a new take on customer loyalty from the latest whitepaper from Yuping Liu-Thompkins, Professor of Marketing at Old Dominion University and Director of Loyalty Science Lab. Her latest whitepaper: The Politics of Brand Loyalty unpacks US consumer…
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Customer Advocacy and Emotional Loyalty Driven by Value-Based Alignment
Customer advocacy and emotional loyalty are driven by value-based alignment rather than product, service and price points. Explore a new take on customer loyalty from the latest whitepaper from Yuping Liu-Thompkins, Professor of Marketing at Old Dominion University and Director of Loyalty Science Lab. Her latest whitepaper: The Politics of Brand Loyalty unpacks US consumer…
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Brand Loyalty Is Changing—Here’s What Every Marketer Should Know
Brand Loyalty Is Changing—Here’s What Every Marketer Should Know
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Profitability in Loyalty Programmes – Powered by Collinson
This episode is also available in audio format on our Let’s Talk Loyalty podcast. Today’s topic is an industry favourite – we’re here to talk about “Profitability in Loyalty and Strategies for extracting MAXIMUM value from Your Programme.” Our guest is Priyanka Lakhani who is a Senior VP at the Collinson Group. Collinson is perfectly…
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Profitability in Loyalty Programmes – Powered by Collinson
This episode is also available in audio format on our Let’s Talk Loyalty podcast. Today’s topic is an industry favourite – we’re here to talk about “Profitability in Loyalty and Strategies for extracting MAXIMUM value from Your Programme.” Our guest is Priyanka Lakhani who is a Senior VP at the Collinson Group. Collinson is perfectly…