Author: admin
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The Ford Motor Company Celebrates 120 Years of Loyal Customers!
Today’s episode is the first time we are featuring an automotive brand as our guest, and we are delighted it’s such an iconic brand. The Ford Motor Company has recently celebrated 120 years in business, and is truly a pioneer of modern transportation. Their approach to loyalty is super exciting, so we were thrilled recently…
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Insights on Emotional Loyalty with Comarch’s Jessica Lavigne
This episode is also available in audio format on our Let’s Talk Loyalty podcast. The idea of “emotional loyalty” has been raised many times on our show, but never before in such breadth and depth as in today’s conversation. It’s a really big idea and one that brand marketers and loyalty marketers know is critically…
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Marigold’s Top Ten Tips to Drive Lifelong Relationships and Greater Returns
This episode is also available in audio format on our Let’s Talk Loyalty podcast. Most marketers today are facing a perfect storm and increasing pressures – whether it’s consumer’s concerns about the cost of living or fundamental lifestyle shifts post pandemic, or brands focused on achieving more but with fewer resources. Today’s episode is a…
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Let’s Talk Loyalty turns FIVE Today! Announcing Partnership with Capillary Technologies.
Today is a truly momentous day for us as you’ll hear in today’s episode. It’s “Let’s Talk Loyalty’s” 5th birthday and we are beyond proud of the brand we have created, the loyalty leaders we’ve interviewed and the impact we’ve had so far in the global loyalty industry. As part of our birthday story, we…
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PAYBACK (Germany) Shares Its Latest World Class Successes
PAYBACK is an award-winning customer loyalty program which began in German almost twenty-five years ago, and now operates in multiple countries worldwide. The business is part of the American Express Group and it also operates as a multi-channel marketing platform. When it comes to coalition loyalty, the PAYBACK programme is undoubtedly one of the best…
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Pizza Hut Shares Insights as It Grows Customer Loyalty Globally from Dubai
Begum Kaya is the Global Head of CRM & Loyalty / Pizza Hut for Yum! Brands, Inc, a company headquartered Kentucky, that operates a network of over 55,000 restaurants in more than 155 countries worldwide through its subsidiaries and franchisees. Yum Brands concepts include KFC, Taco Bell, Pizza Hut and the Habit Burger Grill –…
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Global Hotel Loyalty Insights with GHA Discovery
Jelena Kezika is the Senior Director of Strategy for the Global Hotel Alliance and we were delighted that she joined us in our studio in Dubai. The Global Hotel Alliance (or GHA for short) brings together a collection of independent hospitality brands, sharing a technology platform to create a multi-brand loyalty programme called GHA DISCOVERY.…