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PAYBACK is an award-winning customer loyalty program which began in German almost twenty-five years ago, and now operates in multiple countries worldwide. The business is part of the American Express Group and it also operates as a multi-channel marketing platform. When it comes to coalition loyalty, the PAYBACK programme is undoubtedly one of the best…

Begum Kaya is the Global Head of CRM & Loyalty / Pizza Hut for Yum! Brands, Inc, a company headquartered Kentucky, that operates a network of over 55,000 restaurants in more than 155 countries worldwide through its subsidiaries and franchisees. Yum Brands concepts include KFC, Taco Bell, Pizza Hut and the Habit Burger Grill –…

Jelena Kezika is the Senior Director of Strategy for the Global Hotel Alliance and we were delighted that she joined us in our studio in Dubai. The Global Hotel Alliance (or GHA for short) brings together a collection of independent hospitality brands, sharing a technology platform to create a multi-brand loyalty programme called GHA DISCOVERY.…