The Wiser Loyalty podcast series is a joint production of Let’s Talk Loyalty and The Wise Marketer. Throughout 2024, WMG CEO Bill Hanifin and CMO Aaron Dauphinee shared their insights on topics inspired by courses from the Loyalty Academy™’ Certified Loyalty Marketing Professional™ (CLMP™) program.

In 2025 we shift from this academic focus to seek out insights from practitioners of the trade such as our CLMPs and/or those operating from the C-Suite. Twice a month, we will bring you an interview with an  executive who has transformed strategy into practical application to generate business results.

Today’s guest is Dave Sims, a well-known professional in North American loyalty circles. Dave is a Navy veteran who started his career with Proctor & Gamble and had early experiences creating business value using customer data while operating a startup.

He has since been in a leadership role in the customer loyalty efforts at notable brands including DSW Shoes, GNC Nutrition, LaQuinta Hotels, and Nordstrom. He most recently served as Chief Marketing Officer for a large franchisee of Orange Theory Fitness.

Dave shares insights on the future of loyalty, how to get support from the C-Suite, the tension between acquisition and retention, gamification and more. 

Hosted by Bill Hanifin

Show Notes:

1) Dave Sims

2) Orange Theory Fitness

3) Bill Hanifin

4) The Wise Marketer.