Winning over the fickle customer: Marigold CMO Ashley Deibert shares insights from the 2025 Consumer Trends Index

SUBSCRIBE TO LOYALTY.TV

The Wiser Loyalty podcast series is a joint production of Let’s Talk Loyalty and The Wise Marketer. Twice a month, WMG CEO Bill Hanifin and CMO Aaron Dauphinee bring you an interview with an executive who has transformed strategy into practical application to generate business results.

Our guest today is Ashley Deibert, Chief Marketing Officer, Marigold. Ashley leads marketing at Marigold and oversees global go-to-market strategy, brand positioning, and expanding the company’s presence across North America, Latin America, EMEA, APAC, and Japan. Ashley is recognized for her ability to overhaul marketing infrastructures, define go-to-market strategies, and scale multi-million-dollar growth globally.

We cover lots of ground in this conversation, while digging into a new report from Marigold, The 2025 Consumer Trends Index (CTI). The report examines what makes today’s consumers tick and offers insights across multiple dimensions of cross-channel marketing and explores how brands can create relevant marketing experiences that turn customers from fickle to faithful.

Hosted by Bill Hanifin

Show Notes:

1) Ashley Deibert

2) Marigold

3) The 2025 Consumer Trends Index (CTI).

4) The First 90 Days: Critical Success Strategies for New Leaders at All Levels by Michael D

Visa Co-brand Loyalty Podcast

Visa’s Andy Chalcroft: Co-Brands, Loyalty Programs, and Engaging the Next Generation

In this episode Charlie is delighted to welcome Andy Chalcroft, the Vice President, Head of North America Co-brand and Global Center of Excellence for VISA. Andy leads the co-brand program development across US and Canada, and supports globally. He helps in market, regional and global teams deliver world leading co-brands
Watch Now
Myer One Loyalty Program Podcast

Head of Myer One Shows Why It’s the World’s Best Loyalty Programme

The most decorated loyalty brand in global awards is Myer One. Rob Pope, GM Customer at Myer talks us through the turnaround. Myer has been through since 2019 and how loyalty is now the ‘beating heart’ and ‘engine room’ of Australia’s 2nd largest apparel retailer. There is no question that
Watch Now
LTV New Host - Lisa Brightwell

Lisa Brightwell from Bright Insights Consulting Joins the LTL / LTV Hosting Team

Hosted by Paula Thomas, today's episode features the announcement of guest host Lisa Brightwell – the Founder and Managing Director of Bright Insights Consulting - a boutique loyalty consultancy firm based in the UAE. Bright Insights is a renowned consulting firm who are designing, building and running loyalty programs for
Watch Now