Why Personalization Matters!

🚀 Personalization is at the heart of our marketing strategy. 💡 It’s all about making every interaction relevant to the individual. AI helps us navigate vast amounts of data, ensuring our approach stays effective and impactful. 🚀 This innovation benefits everyone.

This episode is also available in audio format on our Let’s Talk Loyalty podcast. Today’s episode is a long overdue catch up with the Livelo loyalty program that we last spoke to back in August 2021.

Livelo is the largest loyalty program in Brazil with more than forty-five million members, four hundred partners and over a million rewards available!

Livelo offers countless possibilities to earn and burn points in both the physical and digital world, with access to products, services, trips, experiences, payments and even cash back via the country’s incredible Pix platform.

We are joined again by Daniel Pagano, Chief Marketing and Operations Officer who shares Livelo’s latest propositions and performance and their incredible recent recognition.

Livelo is a client of Comarch.

The Four Dimensions of Loyalty: Insights from Ogilvy One’s Dayoán Daumont

In this episode, Charlie Hills interviews Dayoán Daumont, Head of Strategy at Ogilvy One, where he leads consumer engagement and loyalty strategy across the entire brand ecosystem for clients such as FIFA, Nestlé, and Michelin. Dayoán blends behavioural insight with creative precision to transform fleeting moments into lasting relationships. The

Scooter’s Coffee: Brewing Success in the US Coffee Business

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. In this episode, Bill Hanifin, Managing Editor, The Wise Marketer, speaks with Mitch Walden, Sr. Director Digital Marketing & Loyalty, Scooter’s Coffee. Scooter’s Coffee was founded in Nebraska over 25 years

Puntos Palacio: una estrategia holística de lealtad

This episode of Let’s Talk Loyalty & Loyalty TV is in Spanish. Hoy nos adentramos en el fascinante mundo del lujo y la lealtad con una invitada excepcional, Esther Subias Hernandez. Exploraremos cómo Puntos Palacio, más allá de ser un programa transaccional, es una estrategia holística que integra experiencias exclusivas,