Why Loyalty Programs Are Thriving in 2025

Life is good for loyalty professionals right now—and the numbers prove it. 📈

Here are some standout insights from Antavo AI Loyalty Cloud‘s 2025 Global Customer Loyalty Report:

1) Satisfaction Surge: 7 out of 10 loyalty program owners are satisfied with their programs today, compared to just 5.5 last year.

2) Bigger Budgets: CRM and loyalty now account for 31.4% of marketing budgets—nearly 5% higher than last year.

3) Impressive ROI: Companies tracking loyalty program ROI now see an average return of 5.2x, a notable increase from 4.8x reported last year.

These figures highlight a key shift: loyalty programs are no longer seen as cost centers—they’re becoming revenue powerhouses.💡

Join us for a special live recording of Let's Talk Loyalty and Loyalty TV, captured on stage at the International Loyalty Leaders Summit! In this episode, our wonderful hosts Amanda Cromhout and Carly Neubauer reflect on 10 standout episodes from the past two years, sharing insights, highlights, and lessons learned
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