Why Loyalty Programs Are Thriving in 2025
Life is good for loyalty professionals right now—and the numbers prove it. 📈
Here are some standout insights from Antavo AI Loyalty Cloud‘s 2025 Global Customer Loyalty Report:
1) Satisfaction Surge: 7 out of 10 loyalty program owners are satisfied with their programs today, compared to just 5.5 last year.
2) Bigger Budgets: CRM and loyalty now account for 31.4% of marketing budgets—nearly 5% higher than last year.
3) Impressive ROI: Companies tracking loyalty program ROI now see an average return of 5.2x, a notable increase from 4.8x reported last year.
These figures highlight a key shift: loyalty programs are no longer seen as cost centers—they’re becoming revenue powerhouses.💡
Join us with Dustyn Smith and Luke Cann, founders of HEMOdata, as they share how organizations can turn fragmented data into actionable insights. Learn about purposeful data collection, breaking silos, AI done right, and building loyalty programs that truly engage customers. Hosted by Lisa Brightwell
To mark the 25th PAYBACK anniversary, we are delighted to show you once again our interview with Berni Brugger, CEO of the PAYBACK Group. This episode is available in audio format on our Let’s Talk Loyalty podcast, and in video format on www.Loyalty.TV. PAYBACK is an award-winning customer loyalty program
In today's episode Mariana Fonseca Medina shares how Walmart Mexico & Central America builds customer loyalty through everyday low prices, the right assortment, convenience, and deep customer insights—without traditional points programs. Learn how omnichannel shopping, financial services, telco solutions, health offerings, and AI-driven CRM create trust, relevance, and habitual engagement
