Walmart Mexico: Using AI to Build Loyalty Beyond Points
AI isn’t just hype — at Walmart Mexico & Central America, it’s a tool to solve real customer needs.
In this clip, Mariana Fonseca Medina shares how AI is helping Walmart:
✅ Identify operational anomalies faster (e.g., comparing store sales)
✅ Dynamically segment audiences for CRM campaigns
✅ Reduce variability and improve customer experience
💡 “Our objective is solving customer needs. If AI is the best way to do that, that’s where we focus.”
This isn’t innovation for innovation’s sake — it’s loyalty built on trust, relevance, and smarter decisions.
Join Monica Sharma and Juber Shaikh from the Lalit Suri Hospitality Group, one of India’s leading luxury hotel brands. Discover how they’ve built a strong brand, the history of loyalty within the group, and how their loyalty programme is designed to truly reflect the luxury experience—creating a programme with a
Join us for a special live recording of Let's Talk Loyalty and Loyalty TV, captured on stage at the International Loyalty Leaders Summit! In this episode, our wonderful hosts Amanda Cromhout and Carly Neubauer reflect on 10 standout episodes from the past two years, sharing insights, highlights, and lessons learned
MAXOL is Ireland's leading, family-owned forecourt and convenience retailer. It was founded in 1920 by William McMullan and operates over 250 service stations across Ireland, offering fuel, convenience items, and food through its proprietary ROSA coffee and Maxol Deli brands. Maxol introduced a new mobile loyalty app in 2022 that
