Travelex Plus: Innovation & Lean Launch in Loyalty
What makes Travelex Plus stand out in a competitive market?
Chris Frost, Senior Product Manager for CX & Loyalty at Travelex, highlights two key lessons:
✨ Innovation that competitors don’t offer – Travelex Plus members get long-term value, including better rates and exclusive offers that go beyond the transaction.
🚀 Launching lean and learning fast – instead of waiting for “perfect,” the team prioritized speed, early value, and customer feedback to shape the program.
💡 “You’re not earning any value until it’s live.”
For loyalty leaders, the takeaway is clear: deliver early wins, then refine with real customer insights.
Join Monica Sharma and Juber Shaikh from the Lalit Suri Hospitality Group, one of India’s leading luxury hotel brands. Discover how they’ve built a strong brand, the history of loyalty within the group, and how their loyalty programme is designed to truly reflect the luxury experience—creating a programme with a
Join us for a special live recording of Let's Talk Loyalty and Loyalty TV, captured on stage at the International Loyalty Leaders Summit! In this episode, our wonderful hosts Amanda Cromhout and Carly Neubauer reflect on 10 standout episodes from the past two years, sharing insights, highlights, and lessons learned
MAXOL is Ireland's leading, family-owned forecourt and convenience retailer. It was founded in 1920 by William McMullan and operates over 250 service stations across Ireland, offering fuel, convenience items, and food through its proprietary ROSA coffee and Maxol Deli brands. Maxol introduced a new mobile loyalty app in 2022 that
