The Secret Behind Loyalty Program Partnerships!
Did you know that major loyalty programs don’t just compete—they collaborate? 🤝
United Airlines, Marriott, and Avis are a prime example of “loyalty families”—where big brands team up to offer seamless rewards and bigger benefits for members.
For smaller programs, the key question is: Which loyalty family should you join?
🔹 How do these partnerships work?
🔹 Why do bigger programs attract bigger partners?
🔹 What can smaller brands do to get in the game?
Paula Thomas here and I am thrilled to be back today interviewing the ACCOR Group – a brand that is joining us today for their fifth interview on the show. And in fact, ACCOR is the most frequent brand we’ve interviewed on our show, given the incredibly generous insights we’ve
Join Monica Sharma and Juber Shaikh from the Lalit Suri Hospitality Group, one of India’s leading luxury hotel brands. Discover how they’ve built a strong brand, the history of loyalty within the group, and how their loyalty programme is designed to truly reflect the luxury experience—creating a programme with a
Join us for a special live recording of Let's Talk Loyalty and Loyalty TV, captured on stage at the International Loyalty Leaders Summit! In this episode, our wonderful hosts Amanda Cromhout and Carly Neubauer reflect on 10 standout episodes from the past two years, sharing insights, highlights, and lessons learned
