Did you know that major loyalty programs don’t just compete—they collaborate? 🤝

United Airlines, Marriott, and Avis are a prime example of “loyalty families”—where big brands team up to offer seamless rewards and bigger benefits for members.

For smaller programs, the key question is: Which loyalty family should you join?

🔹 How do these partnerships work?

🔹 Why do bigger programs attract bigger partners?

🔹 What can smaller brands do to get in the game?