The 2025 Consumer Trends Index Report—3 Must-Know Insights for Marketers

The 2025 Consumer Trends Index from Marigold is here, packed with insights every marketer should pay attention to. 📊

🔑 Key Takeaways:
✅ Authenticity is critical – Consumers want brands that are real, transparent, and responsive. Engagement happens when trust is built.
✅ Loyalty is valuable but fragile – It’s not just about a rewards program; it’s about creating an experience that makes customers feel valued across all channels.
✅ The value exchange matters – Customers are willing to engage, but they expect something meaningful in return. Are you delivering?

This report offers deep insights into trends across the US, UK, France, and more—highlighting how consumer expectations are shifting.

I’m delighted to be today meeting with another Fortune 500 brand as we meet with Bank of America, one the world’s largest banks. According to its latest annual report, Bank of America now serves approximately 69 million consumer and small business clients, and surpassed $100 billion in revenue in 2024,
Today I'm chatting with Don Smith - well known to many of you for his role as the Chief Consulting Officer of Brierley which is now a Capillary Services Company. Don shares his expertise around optimising some of the common KPI’s for loyalty professionals, the importance of the “mental mantle”
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. I’m thrilled to be announcing a new member of the Let's Talk Loyalty family as we continue to grow our network of guest hosts around the world. Today’s announcement is incredibly