The 2025 Consumer Trends Index Report—3 Must-Know Insights for Marketers

The 2025 Consumer Trends Index from Marigold is here, packed with insights every marketer should pay attention to. 📊

🔑 Key Takeaways:
✅ Authenticity is critical – Consumers want brands that are real, transparent, and responsive. Engagement happens when trust is built.
✅ Loyalty is valuable but fragile – It’s not just about a rewards program; it’s about creating an experience that makes customers feel valued across all channels.
✅ The value exchange matters – Customers are willing to engage, but they expect something meaningful in return. Are you delivering?

This report offers deep insights into trends across the US, UK, France, and more—highlighting how consumer expectations are shifting.

In this episode, Charlie Hills interviews Dayoán Daumont, Head of Strategy at Ogilvy One, where he leads consumer engagement and loyalty strategy across the entire brand ecosystem for clients such as FIFA, Nestlé, and Michelin. Dayoán blends behavioural insight with creative precision to transform fleeting moments into lasting relationships. The
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. In this episode, Bill Hanifin, Managing Editor, The Wise Marketer, speaks with Mitch Walden, Sr. Director Digital Marketing & Loyalty, Scooter’s Coffee. Scooter’s Coffee was founded in Nebraska over 25 years
This episode of Let’s Talk Loyalty & Loyalty TV is in Spanish. Hoy nos adentramos en el fascinante mundo del lujo y la lealtad con una invitada excepcional, Esther Subias Hernandez. Exploraremos cómo Puntos Palacio, más allá de ser un programa transaccional, es una estrategia holística que integra experiencias exclusivas,