The #1 Lesson from Disney on Loyalty Programs
What does it really take to build a loyalty program that gets buy-in across your entire organization?
Martina Lipp shared a powerful lesson from her time at Disney in this week’s episode of Loyalty TV, hosted by Carly Neubauer:
👉 If you want your loyalty program to thrive, bring people along for the journey.
🎯 Finance cares about profitability.
📣 Marketing cares about customer reach.
💼 Leadership cares about long-term impact.
By understanding both the explicit and implicit motivations of each team, you can create a loyalty strategy that aligns with business goals—and secures lasting support.
Paula Thomas here and I am thrilled to be back today interviewing the ACCOR Group – a brand that is joining us today for their fifth interview on the show. And in fact, ACCOR is the most frequent brand we’ve interviewed on our show, given the incredibly generous insights we’ve
Join Monica Sharma and Juber Shaikh from the Lalit Suri Hospitality Group, one of India’s leading luxury hotel brands. Discover how they’ve built a strong brand, the history of loyalty within the group, and how their loyalty programme is designed to truly reflect the luxury experience—creating a programme with a
Join us for a special live recording of Let's Talk Loyalty and Loyalty TV, captured on stage at the International Loyalty Leaders Summit! In this episode, our wonderful hosts Amanda Cromhout and Carly Neubauer reflect on 10 standout episodes from the past two years, sharing insights, highlights, and lessons learned
