The #1 Lesson from Disney on Loyalty Programs
What does it really take to build a loyalty program that gets buy-in across your entire organization?
Martina Lipp shared a powerful lesson from her time at Disney in this week’s episode of Loyalty TV, hosted by Carly Neubauer:
👉 If you want your loyalty program to thrive, bring people along for the journey.
🎯 Finance cares about profitability.
📣 Marketing cares about customer reach.
💼 Leadership cares about long-term impact.
By understanding both the explicit and implicit motivations of each team, you can create a loyalty strategy that aligns with business goals—and secures lasting support.
The Wiser Loyalty podcast series is produced in partnership between Let’s Talk Loyalty and The Wise Marketer™. Twice a month, we bring you an interview with a C-level executive who has transformed strategy into practical application to generate business results. In this episode Bill Hanifin speaks with recognized industry figure
Today we are re-publishing this fantastic episode from our archive as our planned episode has been delayed for technical reasons. In this archived episode, Ben Lipsey — Senior Vice President of Customer Loyalty and President of Flying Blue, the joint loyalty program of Air France, KLM, and Transavia — shares
Today we are re-publishing this fantastic episode from our archive as our planned episode has been delayed for technical reasons. As Ford Motor Company celebrates 120 years of innovation, we’re bringing back one of our standout conversations — this time with Beth Leverton, Director of Rewards, Loyalty & CX at
