The #1 Lesson from Disney on Loyalty Programs
What does it really take to build a loyalty program that gets buy-in across your entire organization?
Martina Lipp shared a powerful lesson from her time at Disney in this week’s episode of Loyalty TV, hosted by Carly Neubauer:
👉 If you want your loyalty program to thrive, bring people along for the journey.
🎯 Finance cares about profitability.
đź“Ł Marketing cares about customer reach.
đź’Ľ Leadership cares about long-term impact.
By understanding both the explicit and implicit motivations of each team, you can create a loyalty strategy that aligns with business goals—and secures lasting support.
Loyalty Methods was last on our show almost two years in late 2023, when they described themselves as “Loyalty’s Best Kept Secret” . Right now, they are successfully powering some of the industry’s MOST engaged loyalty programs including 7-Eleven’s 7 Rewards, MGM Resorts & Casinos, Western Union, BP USA and
Jitendra Jain is VP PRISMA EMEA for Marriott Bonvoy. PRISMA stands for Partnerships, Revenue Operations, Insights, Strategy Marriott Bonvoy & Analytics. Marriott Bonvoy is the largest hospitality loyalty brand in the world with 248 million members. Two out of three stays are loyalty members at Marriotthotels worldwide. Marriott Bonvoy has
This republished episode features the SAS Group, the Swedish airline holding company originally formed in 1946 after the merger of the three Scandinavian flag carriers serving Sweden, Denmark and Norway. It is now Scandinavia’s leading airline, offering the most departures to, from and within Scandinavia. Like many airlines, the SAS
