The #1 Lesson from Disney on Loyalty Programs
What does it really take to build a loyalty program that gets buy-in across your entire organization?
Martina Lipp shared a powerful lesson from her time at Disney in this week’s episode of Loyalty TV, hosted by Carly Neubauer:
👉 If you want your loyalty program to thrive, bring people along for the journey.
🎯 Finance cares about profitability.
📣 Marketing cares about customer reach.
💼 Leadership cares about long-term impact.
By understanding both the explicit and implicit motivations of each team, you can create a loyalty strategy that aligns with business goals—and secures lasting support.
Join us for a special live recording of Let's Talk Loyalty and Loyalty TV, captured on stage at the International Loyalty Leaders Summit! In this episode, our wonderful hosts Amanda Cromhout and Carly Neubauer reflect on 10 standout episodes from the past two years, sharing insights, highlights, and lessons learned
MAXOL is Ireland's leading, family-owned forecourt and convenience retailer. It was founded in 1920 by William McMullan and operates over 250 service stations across Ireland, offering fuel, convenience items, and food through its proprietary ROSA coffee and Maxol Deli brands. Maxol introduced a new mobile loyalty app in 2022 that
Join us with Dustyn Smith and Luke Cann, founders of HEMOdata, as they share how organizations can turn fragmented data into actionable insights. Learn about purposeful data collection, breaking silos, AI done right, and building loyalty programs that truly engage customers. Hosted by Lisa Brightwell
