Poundland’s Loyalty Program Is Just the Beginning
“This isn’t just a loyalty program—it’s a digital ecosystem.”
Poundland’s new loyalty initiative marks the biggest transformation program in its history. With full backing from leadership and the parent company, the ambition behind this launch is clear—and just three months in, it’s already showing early signs of success. 🌱
What stood out most?
💡 A powerful investment in personalization
📊 A brand-new architecture for customer understanding
📱 A commitment to building long-term digital capability
👉 When this journey began, Poundland didn’t have a clear picture of who their customers were. Fast forward two years, and the data-driven insights are now game-changing.
In this episode, Charlie Hills interviews Dayoán Daumont, Head of Strategy at Ogilvy One, where he leads consumer engagement and loyalty strategy across the entire brand ecosystem for clients such as FIFA, Nestlé, and Michelin. Dayoán blends behavioural insight with creative precision to transform fleeting moments into lasting relationships. The
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. In this episode, Bill Hanifin, Managing Editor, The Wise Marketer, speaks with Mitch Walden, Sr. Director Digital Marketing & Loyalty, Scooter’s Coffee. Scooter’s Coffee was founded in Nebraska over 25 years
This episode of Let’s Talk Loyalty & Loyalty TV is in Spanish. Hoy nos adentramos en el fascinante mundo del lujo y la lealtad con una invitada excepcional, Esther Subias Hernandez. Exploraremos cómo Puntos Palacio, más allá de ser un programa transaccional, es una estrategia holística que integra experiencias exclusivas,
