Poundland’s Loyalty Program Is Just the Beginning
“This isn’t just a loyalty program—it’s a digital ecosystem.”
Poundland’s new loyalty initiative marks the biggest transformation program in its history. With full backing from leadership and the parent company, the ambition behind this launch is clear—and just three months in, it’s already showing early signs of success. 🌱
What stood out most?
💡 A powerful investment in personalization
📊 A brand-new architecture for customer understanding
📱 A commitment to building long-term digital capability
👉 When this journey began, Poundland didn’t have a clear picture of who their customers were. Fast forward two years, and the data-driven insights are now game-changing.
Join Monica Sharma and Juber Shaikh from the Lalit Suri Hospitality Group, one of India’s leading luxury hotel brands. Discover how they’ve built a strong brand, the history of loyalty within the group, and how their loyalty programme is designed to truly reflect the luxury experience—creating a programme with a
Join us for a special live recording of Let's Talk Loyalty and Loyalty TV, captured on stage at the International Loyalty Leaders Summit! In this episode, our wonderful hosts Amanda Cromhout and Carly Neubauer reflect on 10 standout episodes from the past two years, sharing insights, highlights, and lessons learned
MAXOL is Ireland's leading, family-owned forecourt and convenience retailer. It was founded in 1920 by William McMullan and operates over 250 service stations across Ireland, offering fuel, convenience items, and food through its proprietary ROSA coffee and Maxol Deli brands. Maxol introduced a new mobile loyalty app in 2022 that
