Monetizando tu programa de lealtad: Retail Media

This episode of Let’s Talk Loyalty & Loyalty TV is in Spanish.

¿Te has preguntado cómo las grandes marcas de retail están revolucionando su estrategia de marketing y monetización?

En este episodio de Let’s Talk Loyalty en español, exploramos el fascinante mundo del Retail Media de la mano de un experto de primer nivel: Juan Restrepo, líder de la estrategia de Retail Media para OXXO.

Con una trayectoria que incluye roles clave en Google y Falabella, Juan nos desvela la estrecha y poderosa relación entre el Retail Media y los programas de lealtad.

Descubre cómo la data de lealtad impulsa campañas efectivas, las claves para monetizar tu programa y las últimas tendencias que están transformando el panorama. ¡No te pierdas esta conversación llena de insights estratégicos!

Hosted by Alex Saul

Show Notes

1) Juan Restrepo

2) OXXO

3) Died with Zero – Bill Perkins

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