Maximize Loyalty Programs with Metrics & Customer Engagement

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Metrics guide your strategy, but customer feedback is just as important. By combining both, you can refine your offerings and boost success.

Loyalty programs don’t have to be cost centers—turn them into profit centers by delivering real value. 🎯

Adore Society Shares Personalisation, AI and AB Testing Strategies for Loyalty Success

This episode is also available in audio format on our Let's Talk Loyalty podcast. Today’s insightful interview features Australia's Leading Online Beauty Retailer – Adore Beauty – and its loyalty programme, Adore Society. Adore Beauty was started as a home grown business way back in April 2000 by Kate Morris,

Accor Plus – The Subscription Loyalty Proposition Leading the Global Hotel Industry

This episode is also available in audio format on our Let's Talk Loyalty podcast. Today we are meeting perhaps the leading hotel travel subscription programme in the world, from the Accor Group in the Asia Pacific region. Many listeners will be familiar with Accor, the global hotel group that now

TrueBlue from JetBlue – Airline Loyalty Driving Passenger Loyalty

This episode is also available in audio format on our Let's Talk Loyalty podcast. Today I am thrilled to be talking with JetBlue, a relatively young New York based airline that began in 2000 with a vision of “bringing humanity back to air travel”. As an airline, JetBlue’s focus is