Mastering Loyalty Commerce: Insights from Valuedynamx

Play Video about Valuedynamx podcast

In this episode Charlie Hills interviews Mary Beth Bell, a Senior Advisor at Valuedynamx, focused on driving growth in the U.S. market. With nearly 25 years of experience in the pay-for-performance space, MB has developed a deep expertise and passion for all things loyalty commerce.  MB is also a true rewards enthusiast, racking up over 500,000 rewards points, miles, and cashback over the past two decades just by shopping.

Today we will be learning about her favourite books and loyalty programmes, highlights and key learnings from the programmes she has worked on and all about Valuedynamx.

Hosted by Charlie Hills

This show is sponsored by ValueDynamx.

Show Notes :

1) Mary Beth Bell

2) Valuedynamx

3) The Alchemist

4) The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value

5) European Loyalty Whitepaper

6) Mando Connect

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Getting to know Voyage Loyalty, The Loyalty Programme for Seafarers

This episode focuses on Voyage Loyalty … a fascinating loyalty programme for V.Group. It creates a more engaging and valuable employment experience for seafarers, bringing them respect for their hard work and dedication. With Bridget Blaise-Shamai, Senior Commercial Officer, and Rory Mackenzie, the Loyalty Program Manager, for Voyage Loyalty. Today
Will Points-based Currency Potentially Usurp Cash as King?
This episode is also available in audio format on our Let's Talk Loyalty podcast. Today’s topic is super fun and something we’ve never done before on the show. We discovered some research that one of our loyal listeners compiled which listed the membership figures of some of the world’s largest