Loyalty Programs Are More Than Just Points!
Loyalty programs aren’t just about members—they’re about currency.
Beyond engagement, the real value lies in the currency effect—how points are issued, redeemed, and optimized. When done right, loyalty programs can function like a central bank within a business.
And here’s something to watch for: Upcoming research by Evert de Boer suggests that monetization and member engagement don’t have to compete. In fact, they may reinforce each other.
🔹 Any industry—not just travel and hospitality—can tap into this potential.
🔹 Optimizing breakage and redemption can unlock massive value.
How do you see the future of loyalty program monetization?
Loyalty Methods was last on our show almost two years in late 2023, when they described themselves as “Loyalty’s Best Kept Secret” . Right now, they are successfully powering some of the industry’s MOST engaged loyalty programs including 7-Eleven’s 7 Rewards, MGM Resorts & Casinos, Western Union, BP USA and
Jitendra Jain is VP PRISMA EMEA for Marriott Bonvoy. PRISMA stands for Partnerships, Revenue Operations, Insights, Strategy Marriott Bonvoy & Analytics. Marriott Bonvoy is the largest hospitality loyalty brand in the world with 248 million members. Two out of three stays are loyalty members at Marriotthotels worldwide. Marriott Bonvoy has
This republished episode features the SAS Group, the Swedish airline holding company originally formed in 1946 after the merger of the three Scandinavian flag carriers serving Sweden, Denmark and Norway. It is now Scandinavia’s leading airline, offering the most departures to, from and within Scandinavia. Like many airlines, the SAS
