Loyalty Programs Are More Than Just Points!
Loyalty programs aren’t just about members—they’re about currency.
Beyond engagement, the real value lies in the currency effect—how points are issued, redeemed, and optimized. When done right, loyalty programs can function like a central bank within a business.
And here’s something to watch for: Upcoming research by Evert de Boer suggests that monetization and member engagement don’t have to compete. In fact, they may reinforce each other.
🔹 Any industry—not just travel and hospitality—can tap into this potential.
🔹 Optimizing breakage and redemption can unlock massive value.
How do you see the future of loyalty program monetization?
Paula Thomas here and I am thrilled to be back today interviewing the ACCOR Group – a brand that is joining us today for their fifth interview on the show. And in fact, ACCOR is the most frequent brand we’ve interviewed on our show, given the incredibly generous insights we’ve
Join Monica Sharma and Juber Shaikh from the Lalit Suri Hospitality Group, one of India’s leading luxury hotel brands. Discover how they’ve built a strong brand, the history of loyalty within the group, and how their loyalty programme is designed to truly reflect the luxury experience—creating a programme with a
Join us for a special live recording of Let's Talk Loyalty and Loyalty TV, captured on stage at the International Loyalty Leaders Summit! In this episode, our wonderful hosts Amanda Cromhout and Carly Neubauer reflect on 10 standout episodes from the past two years, sharing insights, highlights, and lessons learned
