Loyalty Programs Are Changing – Here’s How
Most businesses think of loyalty as points, perks, and discounts—but real loyalty is much bigger.
Brands like Orangetheory Fitness don’t just have loyalty programs. They ARE loyalty brands. Their customers love them, yet some still leave.
So what’s the lesson?
Loyalty programs can’t just sit in the marketing team anymore. The entire company—from finance to operations—needs to see loyalty as a business strategy.
📌 What top brands do differently:
✅ Focus on building real connections, not just giving points
✅ Make loyalty part of the brand experience, not just a marketing tool
✅ Get leadership to see loyalty as a long-term investment
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. In this episode, Bill Hanifin, Managing Editor, The Wise Marketer, speaks with Mitch Walden, Sr. Director Digital Marketing & Loyalty, Scooter’s Coffee. Scooter’s Coffee was founded in Nebraska over 25 years
This episode of Let’s Talk Loyalty & Loyalty TV is in Spanish. Hoy nos adentramos en el fascinante mundo del lujo y la lealtad con una invitada excepcional, Esther Subias Hernandez. Exploraremos cómo Puntos Palacio, más allá de ser un programa transaccional, es una estrategia holística que integra experiencias exclusivas,
Udhara De Silva is the Head Loyalty Marketing for Singapore Airlines in Australia, being involved in the successful launch of Kris+ in in November 2023, and growing the Australian KrisFlyer member base to become the largest outside of Singapore and localising the global KrisFlyer programme content to resonate with Australian
