Loyalty Programs Are Changing – Here’s How
Most businesses think of loyalty as points, perks, and discounts—but real loyalty is much bigger.
Brands like Orangetheory Fitness don’t just have loyalty programs. They ARE loyalty brands. Their customers love them, yet some still leave.
So what’s the lesson?
Loyalty programs can’t just sit in the marketing team anymore. The entire company—from finance to operations—needs to see loyalty as a business strategy.
📌 What top brands do differently:
✅ Focus on building real connections, not just giving points
✅ Make loyalty part of the brand experience, not just a marketing tool
✅ Get leadership to see loyalty as a long-term investment
Join us for a special live recording of Let's Talk Loyalty and Loyalty TV, captured on stage at the International Loyalty Leaders Summit! In this episode, our wonderful hosts Amanda Cromhout and Carly Neubauer reflect on 10 standout episodes from the past two years, sharing insights, highlights, and lessons learned
MAXOL is Ireland's leading, family-owned forecourt and convenience retailer. It was founded in 1920 by William McMullan and operates over 250 service stations across Ireland, offering fuel, convenience items, and food through its proprietary ROSA coffee and Maxol Deli brands. Maxol introduced a new mobile loyalty app in 2022 that
Join us with Dustyn Smith and Luke Cann, founders of HEMOdata, as they share how organizations can turn fragmented data into actionable insights. Learn about purposeful data collection, breaking silos, AI done right, and building loyalty programs that truly engage customers. Hosted by Lisa Brightwell
