Loyalty Insights for the French Market with the Collinson Group

This episode is also available in audio format on our Let’s Talk Loyalty podcast.

Today’s guest is Fred Dumoulin, Strategic Advisor to the Collinson Group, focused on driving the loyalty market in France in partnership with Salesforce.

Fred and his colleagues recently completed some comprehensive research with loyalty programme managers in France and he joins us today to share some of those insights and how they compare to members of programmes in international markets.

We also discuss the Loyalty Maturity Assessment tool which is a free online tool available for anyone listening who wants to get some confidential insights on how your programme compares to others.

Listen to enjoy our conversation with Fred Dumoulin, courtesy of the Collinson Group.

The episode is sponsored by Collinson Group.

Show notes:

1) Fred Dumoulin

2) Collinson Group

Crafting Loyalty for Superfans: Martina Lipp on Revamping Disney’s Global Program

Martina Lipp is a true expert in the loyalty space with a career spanning some of the most iconic brands. Martina’s impressive track record includes leading customer loyalty and loyalty programs for Disney, Dollar Shave Club, Nespresso, and T-Mobile. Most notably, Martina is recognized for her groundbreaking work in revamping

Rethinking Membership Loyalty: Strategies for Scale with Steve Allmen, CAA

In this episode Bill speaks with CLMP™ and recognized industry figure, Steve Allmen, EVP, Strategy and Partnerships, Canadian Automobile Association. Steve is guiding marketing efforts for this large membership organization. His insights in this conversation will shed light on strategies and tactics to grow loyalty and engagement across large member

Inside South Africa’s Loyalty Landscape: A Conversation with Amanda Cromhout

In this episode Charlie Hills interviews Amanda Cromhout, the CEO and Founder of Truth. Based in South Africa, Truth is a boutique consulting business specialising in customer centricity and customer loyalty programmes. Amanda is also a proud co-host for Let’s Talk Loyalty! Today we will be learning about her favourite