Loyalty for Good: Why Giving Back Matters in Rewards
What if your unused loyalty points could help someone in need? 🤔 📊
Research shows:
âś… 40% of consumers want to donate their rewards to charity.
âś… 60% of Gen Z believes loyalty should support social causes.
đź’ˇ Imagine brands like David Jones allowing you to donate your $15 birthday reward to charities like The Equanimity Project, which helps women and children facing domestic violence and homelessness.
Loyalty programs are evolving—should giving back be part of their future?
Today we welcome a new guest host – Joanna Witsch - who has been on the show a few times as one of our expert guests. Joanna Witsch is hosting today's episode which features one of Comarch’s most loyal clients - Emirates National Oil Company (ENOC). Her guest is Suryaveer
I’m delighted to be today meeting with another Fortune 500 brand as we meet with Bank of America, one the world’s largest banks. According to its latest annual report, Bank of America now serves approximately 69 million consumer and small business clients, and surpassed $100 billion in revenue in 2024,
Today I'm chatting with Don Smith - well known to many of you for his role as the Chief Consulting Officer of Brierley which is now a Capillary Services Company. Don shares his expertise around optimising some of the common KPI’s for loyalty professionals, the importance of the “mental mantle”
