Marigold's Top Ten Tips to Drive Lifelong Relationships and Greater Returns

This episode is also available in audio format on our Let’s Talk Loyalty podcast.

Most marketers today are facing a perfect storm and increasing pressures – whether it’s consumer’s concerns about the cost of living or fundamental lifestyle shifts post pandemic, or brands focused on achieving more but with fewer resources.

Today’s episode is a masterclass in tools, tips and techniques for loyalty marketers in 2024, as we’re joined by Michele Fitzpatrick from Marigold.

With more than thirty years experience as an advocate for putting the humanity back in to marketing, consumer, Michele shares her wisdom and expertise and “top ten tips to improve your customer loyalty” and do more with less.

There’s never been a better time to reflect on your program, your value proposition and your performance, and today’s episode includes the essential strategies to keep in mind in order to achieve mutually rewarding outcomes for you as brands and for your consumers.

Listen (or watch) for Michele’s top tips and details of how you can request her slides for advice on how to support your program’s growth.

Today we are re-publishing this fantastic episode from our archive as our planned episode has been delayed for technical reasons. In this archived episode, Ben Lipsey — Senior Vice President of Customer Loyalty and President of Flying Blue, the joint loyalty program of Air France, KLM, and Transavia — shares
Today we are re-publishing this fantastic episode from our archive as our planned episode has been delayed for technical reasons. As Ford Motor Company celebrates 120 years of innovation, we’re bringing back one of our standout conversations — this time with Beth Leverton, Director of Rewards, Loyalty & CX at
Join us as Heather Garboden, Chief Customer Officer at American Airlines, reveals how the airline is reshaping customer loyalty beyond traditional rewards programs. From enhancing digital tools to elevating premium experiences, Heather shares how data-driven insights and cross-team collaboration are driving initiatives that make travel easier, more personalized, and truly