Marigold's Top Ten Tips to Drive Lifelong Relationships and Greater Returns

This episode is also available in audio format on our Let’s Talk Loyalty podcast.

Most marketers today are facing a perfect storm and increasing pressures – whether it’s consumer’s concerns about the cost of living or fundamental lifestyle shifts post pandemic, or brands focused on achieving more but with fewer resources.

Today’s episode is a masterclass in tools, tips and techniques for loyalty marketers in 2024, as we’re joined by Michele Fitzpatrick from Marigold.

With more than thirty years experience as an advocate for putting the humanity back in to marketing, consumer, Michele shares her wisdom and expertise and “top ten tips to improve your customer loyalty” and do more with less.

There’s never been a better time to reflect on your program, your value proposition and your performance, and today’s episode includes the essential strategies to keep in mind in order to achieve mutually rewarding outcomes for you as brands and for your consumers.

Listen (or watch) for Michele’s top tips and details of how you can request her slides for advice on how to support your program’s growth.

This episode is also available on Loyalty TV. In this episode Charlie is delighted to welcome Andy Chalcroft, the Vice President, Head of North America Co-brand and Global Center of Excellence for VISA. Andy leads the co-brand program development across US and Canada, and supports globally. He helps in market,
The most decorated loyalty brand in global awards is Myer One. Rob Pope, GM Customer at Myer talks us through the turnaround. Myer has been through since 2019 and how loyalty is now the ‘beating heart’ and ‘engine room’ of Australia’s 2nd largest apparel retailer. There is no question that
Hosted by Paula Thomas, today's episode features the announcement of guest host Lisa Brightwell – the Founder and Managing Director of Bright Insights Consulting - a boutique loyalty consultancy firm based in the UAE. Bright Insights is a renowned consulting firm who are designing, building and running loyalty programs for