Marigold's Top Ten Tips to Drive Lifelong Relationships and Greater Returns

This episode is also available in audio format on our Let’s Talk Loyalty podcast.

Most marketers today are facing a perfect storm and increasing pressures – whether it’s consumer’s concerns about the cost of living or fundamental lifestyle shifts post pandemic, or brands focused on achieving more but with fewer resources.

Today’s episode is a masterclass in tools, tips and techniques for loyalty marketers in 2024, as we’re joined by Michele Fitzpatrick from Marigold.

With more than thirty years experience as an advocate for putting the humanity back in to marketing, consumer, Michele shares her wisdom and expertise and “top ten tips to improve your customer loyalty” and do more with less.

There’s never been a better time to reflect on your program, your value proposition and your performance, and today’s episode includes the essential strategies to keep in mind in order to achieve mutually rewarding outcomes for you as brands and for your consumers.

Listen (or watch) for Michele’s top tips and details of how you can request her slides for advice on how to support your program’s growth.

Panel: Loyalty no es marketing; es EBITDA

This episode of Let's Talk Loyalty & Loyalty TV is in Spanish and this episode was recorded live. Bienvenidos al panel de Customer Loyalty. Hoy queremos elevar la conversación: la lealtad no es puntos, cupones ni cashback; es una ciencia y un arte con metodología que genera conocimiento del cliente

Nedbank Greenbacks delights its clients through bank-wide loyalty

South Africa is home to one of the world’s most mature and competitive loyalty markets, particularly in retail banking. In this episode, Dharmesh Bhana, Executive of Loyalty & Rewards at Nedbank shares the 20-year evolution of the Greenbacks programme,its transformation into a bank-wide loyalty initiative, and how it has been

From Best Kept Secret to Industry Movement: Loyalty Methods Powering 7-Eleven, MGM, BP, and More

Loyalty Methods was last on our show almost two years in late 2023, when they described themselves as “Loyalty’s Best Kept Secret” . Right now, they are successfully powering some of the industry’s MOST engaged loyalty programs including 7-Eleven’s 7 Rewards, MGM Resorts & Casinos, Western Union, BP USA and