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IndiGo: Launching a loyalty programme at scale in the world’s 5th largest economy
This interview with Neetan Chopra from IndiGo is highly insightful from learning about a relatively young airline, a very young loyalty programme and a global market place not to be ignored.
IndiGo operates out of India, which is the world’s 5th biggest economy.
The airline carried over 100m passengers in 2024 and has growth plans for its carrier and frequent flyer programme, BluChip, which launched 5 months ago.
Hosted by Amanda Cromhout
Show notes:
2) IndiGo
3) BluChip
4) Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones (Book)
Han Bailey has worked with some of the largest brands and loyalty programs in Australia and the US, including The Star Entertainment Group, David Jones, NewsCorp, Qantas, Global Red, Brierley & Partners, and Coca-Cola. Now consulting for a range of businesses and mentoring emerging loyalty talent, Han brings a commercial
This episode focuses on Voyage Loyalty … a fascinating loyalty programme for V.Group. It creates a more engaging and valuable employment experience for seafarers, bringing them respect for their hard work and dedication. With Bridget Blaise-Shamai, Senior Commercial Officer, and Rory Mackenzie, the Loyalty Program Manager, for Voyage Loyalty. Today
Will Points-based Currency Potentially Usurp Cash as King?
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