How Metcash is Redefining Loyalty with the Relaunched IGA Rewards Program

In this episode of Let’s Talk Loyalty and Loyalty TV, Carly Neubauer speaks with Claudia van de Tonnekreek, Head of the relaunched IGA Rewards program at Metcash.

With over a decade of experience leading the American Express rewards program, Claudia brings deep expertise in creating customer-centric loyalty strategies. She shares how IGA is focusing on targeted offers and cashback rewards while ensuring customers feel seen, heard, and understood.

From her early inspiration with cereal box promotions to today’s challenge of delivering value without overwhelming customers, Claudia discusses the importance of curiosity, authenticity, and human connection in loyalty marketing.

Hosted by Carly Neubauer

Show Notes:

1) Claudia van de Tonnekreek

2) MetCash

3) IGA Rewards

4) Eleven Rings

SAS Group in Scandinavia – Global Alliance Strategy and an Award-Winning Campaign

This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. This republished episode features the SAS Group, the Swedish airline holding company originally formed in 1946 after the merger of the three Scandinavian flag carriers serving Sweden, Denmark and Norway. It

Inside Travelex Plus: Chris Frost on Personalisation and Customer Experience

In this episode Charlie Hills is delighted to interview Chris Frost, the Senior Product Manager for Customer Experience & Loyalty for Travelex. Chris is a Senior Product Manager specialising in customer experience, personalisation, and loyalty at Travelex, where he leads the development of martech and CRM platforms to unlock customer

Visa’s Andy Chalcroft: Co-Brands, Loyalty Programs, and Engaging the Next Generation

This episode is also available on Loyalty TV. In this episode Charlie is delighted to welcome Andy Chalcroft, the Vice President, Head of North America Co-brand and Global Center of Excellence for VISA. Andy leads the co-brand program development across US and Canada, and supports globally. He helps in market,