How IndiGo's BluChip Loyalty Program Reinforces Its Brand
When launching a loyalty program, alignment with your brand’s core values is everything.
That’s why we love how IndiGo’s BluChip program was designed. Their currency—BluChip—isn’t just a clever name. It’s built around the four brand pillars IndiGo is known for:
– Hassle-free
– Affordability
– On-time performance
– Network reach
From a digital-first user experience to a simple earn-and-burn structure and tier system, BluChip doesn’t just support the brand—it amplifies it.
As loyalty professionals, we often assess whether the program brand supports the mother brand. IndiGo nailed it with BluChip.
#LoyaltyPrograms #CustomerExperience #BrandAlignment #IndigoBlueChip
Join Monica Sharma and Juber Shaikh from the Lalit Suri Hospitality Group, one of India’s leading luxury hotel brands. Discover how they’ve built a strong brand, the history of loyalty within the group, and how their loyalty programme is designed to truly reflect the luxury experience—creating a programme with a
Join us for a special live recording of Let's Talk Loyalty and Loyalty TV, captured on stage at the International Loyalty Leaders Summit! In this episode, our wonderful hosts Amanda Cromhout and Carly Neubauer reflect on 10 standout episodes from the past two years, sharing insights, highlights, and lessons learned
MAXOL is Ireland's leading, family-owned forecourt and convenience retailer. It was founded in 1920 by William McMullan and operates over 250 service stations across Ireland, offering fuel, convenience items, and food through its proprietary ROSA coffee and Maxol Deli brands. Maxol introduced a new mobile loyalty app in 2022 that
