Head of Myer One Shows Why It’s the World’s Best Loyalty Programme

This episode is also available in audio format on our Let’s Talk Loyalty podcast.

The most decorated loyalty brand in global awards is Myer One.

Rob Pope, GM Customer at Myer talks us through the turnaround. Myer has been through since 2019 and how loyalty is now the ‘beating heart’ and ‘engine room’ of Australia’s 2nd largest apparel retailer.

There is no question that data is at the heart of the transformation which creates a customer-first success story.

Hosted by Amanda Cromhout

Show Notes:

1) Myer One

2) Intrapreneuring   (Book)

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Join us for a special live recording of Let's Talk Loyalty and Loyalty TV, captured on stage at the International Loyalty Leaders Summit! In this episode, our wonderful hosts Amanda Cromhout and Carly Neubauer reflect on 10 standout episodes from the past two years, sharing insights, highlights, and lessons learned
MAXOL is Ireland's leading, family-owned forecourt and convenience retailer. It was founded in 1920 by William McMullan and operates over 250 service stations across Ireland, offering fuel, convenience items, and food through its proprietary ROSA coffee and Maxol Deli brands. Maxol introduced a new mobile loyalty app in 2022 that