Head of Myer One Shows Why It’s the World’s Best Loyalty Programme
This episode is also available in audio format on our Let’s Talk Loyalty podcast.
The most decorated loyalty brand in global awards is Myer One.
Rob Pope, GM Customer at Myer talks us through the turnaround. Myer has been through since 2019 and how loyalty is now the ‘beating heart’ and ‘engine room’ of Australia’s 2nd largest apparel retailer.
There is no question that data is at the heart of the transformation which creates a customer-first success story.
Hosted by Amanda Cromhout
Show Notes:
1) Myer One
2) Intrapreneuring (Book)
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