¿Hablando con el C-Level? Habla de impacto, no de puntos
“Los programas de lealtad no son de corto plazo, son una inversión estratégica.” Federico Couret, Certified Loyalty Expert™ comparte cómo mantener un diálogo claro con el C-Level: enfócate en el impacto, define métricas que evolucionen con el ciclo de vida del programa y establece expectativas reales a mediano y largo plazo.
In this episode of Let’s Talk Loyalty and Loyalty TV, Carly Neubauer speaks with Claudia van de Tonnekreek, Head of the relaunched IGA Rewards program at Metcash. With over a decade of experience leading the American Express rewards program, Claudia brings deep expertise in creating customer-centric loyalty strategies. She shares
In this episode Charlie is delighted to welcome Andy Chalcroft, the Vice President, Head of North America Co-brand and Global Center of Excellence for VISA. Andy leads the co-brand program development across US and Canada, and supports globally. He helps in market, regional and global teams deliver world leading co-brands
The most decorated loyalty brand in global awards is Myer One. Rob Pope, GM Customer at Myer talks us through the turnaround. Myer has been through since 2019 and how loyalty is now the ‘beating heart’ and ‘engine room’ of Australia’s 2nd largest apparel retailer. There is no question that
