Fundamentos para gestionar estrategias de lealtad exitosas (Spanish Episode)
This episode is in Spanish and also available in audio format in our Let’s Talk Loyalty podcast.
En el episodio de hoy compartimos con un panel de expertos en Loyalty en donde se comentan algunos de los fundamentos importantes que se deben considerar a la hora de construir y/o gestionar estrategias de lealtad. Se señaló la importancia de combinar elementos transaccionales con momentos emocionales, la innovación, el uso de la data, la visión Customer First, entre otros. Esperamos que disfruten la conversación con Gerardo y Franz.
Hosted by Alex Saul.
Show Notes:-
1) Gerardo
2) Franz
3)Crear o Morir (Book)
4) Great by Choice (Book)
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