Fundamentos para gestionar estrategias de lealtad exitosas

Los programas de fidelización siguen siendo tan relevantes como siempre, ¡pero el juego ha cambiado! Con un conjunto de herramientas en constante evolución, las marcas tienen más formas que nunca de inspirar y recompensar la lealtad.

Loyalty programs remain as relevant as ever, but the game has changed! With an evolving toolkit, brands have more ways than ever to inspire and reward loyalty.

Join us for a special live recording of Let's Talk Loyalty and Loyalty TV, captured on stage at the International Loyalty Leaders Summit! In this episode, our wonderful hosts Amanda Cromhout and Carly Neubauer reflect on 10 standout episodes from the past two years, sharing insights, highlights, and lessons learned
MAXOL is Ireland's leading, family-owned forecourt and convenience retailer. It was founded in 1920 by William McMullan and operates over 250 service stations across Ireland, offering fuel, convenience items, and food through its proprietary ROSA coffee and Maxol Deli brands. Maxol introduced a new mobile loyalty app in 2022 that
Join us with Dustyn Smith and Luke Cann, founders of HEMOdata, as they share how organizations can turn fragmented data into actionable insights. Learn about purposeful data collection, breaking silos, AI done right, and building loyalty programs that truly engage customers. Hosted by Lisa Brightwell