Fundamentos para gestionar estrategias de lealtad exitosas
Los programas de fidelización siguen siendo tan relevantes como siempre, ¡pero el juego ha cambiado! Con un conjunto de herramientas en constante evolución, las marcas tienen más formas que nunca de inspirar y recompensar la lealtad.
Loyalty programs remain as relevant as ever, but the game has changed! With an evolving toolkit, brands have more ways than ever to inspire and reward loyalty.
In this episode Charlie is delighted to welcome Andy Chalcroft, the Vice President, Head of North America Co-brand and Global Center of Excellence for VISA. Andy leads the co-brand program development across US and Canada, and supports globally. He helps in market, regional and global teams deliver world leading co-brands
The most decorated loyalty brand in global awards is Myer One. Rob Pope, GM Customer at Myer talks us through the turnaround. Myer has been through since 2019 and how loyalty is now the ‘beating heart’ and ‘engine room’ of Australia’s 2nd largest apparel retailer. There is no question that
Hosted by Paula Thomas, today's episode features the announcement of guest host Lisa Brightwell – the Founder and Managing Director of Bright Insights Consulting - a boutique loyalty consultancy firm based in the UAE. Bright Insights is a renowned consulting firm who are designing, building and running loyalty programs for
