From Stays to Rewards: The Simplicity of Discovery Dollars!

🚀 When GHA Discovery was relaunched, one objective was to create an innovative loyalty currency. Just like their Local Experiences were groundbreaking in 2010, their new Discovery Dollars are also a game-changer! 💰

📱 Discovery Dollars are digital rewards members earn when they stay at GHA hotels. It’s very simple. Every stay earns up to 7% back in Discovery Dollars. And one Discovery Dollar equals one US dollar—no blackout dates, no restrictions! 🌟

🛏️ Members can use these dollars to reduce their next bill, share them with friends and family, or even donate them.

This episode is also available in audio format on our Let’s Talk Loyalty podcast.

Today’s guest is a speaker at the upcoming Loyalty and Awards Conference in Bangkok, and I know she is excited to be joining this annual travel loyalty event on stage.

Jelena Kezika is the Senior Director of Strategy for the Global Hotel Alliance and we were delighted that she joined us in our studio in Dubai.

The Global Hotel Alliance (or GHA for short) brings together a collection of independent hospitality brands, sharing a technology platform to create a multi-brand loyalty programme called GHA DISCOVERY.

GHA represents over 40 hotels brands with more than 800 hotels in 100 countries serving 27 million members.

Please enjoy our conversation with Jelena Kezika who shares the overall GHA Discovery strategy and insights on this loyalty programme’s unique benefits.

The Wiser Loyalty podcast series is produced in partnership between Let’s Talk Loyalty and The Wise Marketer™. Twice a month, we bring you an interview with a C-level executive who has transformed strategy into practical application to generate business results. In this episode Bill Hanifin speaks with recognized industry figure
Today we are re-publishing this fantastic episode from our archive as our planned episode has been delayed for technical reasons. In this archived episode, Ben Lipsey — Senior Vice President of Customer Loyalty and President of Flying Blue, the joint loyalty program of Air France, KLM, and Transavia — shares
Today we are re-publishing this fantastic episode from our archive as our planned episode has been delayed for technical reasons. As Ford Motor Company celebrates 120 years of innovation, we’re bringing back one of our standout conversations — this time with Beth Leverton, Director of Rewards, Loyalty & CX at