Forjando Lealtad Duradera: Estrategia y Gestión (Spanish Episode)

This episode of Let’s Talk Loyalty and Loyalty TV is in Spanish.

¿Quieres llevar tu estrategia de lealtad al siguiente nivel? En el episodio más reciente de “Let’s Talk Loyalty en Español”, contamos con la valiosa perspectiva de Federico Rosas Couret, Consultor Principal en Loyalty & Reward Co. y un experto de primera línea en Customer Loyalty. Federico nos revela cómo diseñar programas de lealtad que ofrezcan mucho más que solo puntos, la receta para lograr un desarrollo exitoso y cómo asegurar un compromiso que impregne cada rincón de tu organización. Además, compartiremos insights sobre la medición del desempeño adaptada a la madurez del programa, y cómo la data y la inteligencia artificial se convierten en tus mayores aliados.

Hosted by Alejandro Gonzalez-Saul

Show Notes:

1) Federico Rosas Couret

2) Loyalty & Reward Co

3) “El Ladrón de Arte” de Michael Finkel

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