Etihad Guest’s Service Evolution: Catering to Both Flyers and Non-Flyers!

💡 Etihad Guest’s market proposition serves both flying and non-flying members.✈️💼 This balanced approach fuels their growth. Though based in UAE and Abu Dhabi, their expansion reaches globally! 🌏

This episode is also available in audio format on our Let’s Talk Loyalty podcast.

Etihad Airways is the national airline of the UAE, operating more than 1,000 flights a week to over 120 destinations worldwide, with a fleet of 85 Airbus and Boeing aircraft.

Etihad Guest is the loyalty programme of Etihad Airways, and it has just announced the arrival of its 10 millionth member, a milestone that coincides with a new era for the programme, which was originally launched back in 2006.

Joining us today to share how the 10 millionth member is being recognised and what the new era of loyalty offers Etihad Guest members is Mark Potter, the Managing Director of Etihad Guest.

I hope you enjoy our conversation.

Accelerating AI Adoption for Customer Loyalty – Insights with Salesforce and IBM

In this episode, Shannon Miller from IBM and Tom Bockholt from Salesforce discuss how they are enabling clients to accelerate the adoption of AI to transform and elevate customer loyalty strategies and the end to end customer experience. They explore how innovative companies are using AI to drive hyper-personalization, respond

Sandals Resorts: Redefining Loyalty Through Experience and Community with Peter Menges

The Wiser Loyalty podcast series is produced in partnership between Let’s Talk Loyalty and The Wise Marketer™. Twice a month, we bring you an interview with a C-level executive who has transformed strategy into practical application to generate business results. In this episode Bill Hanifin speaks with recognized industry figure

Flying Blue Loyalty Program Going from Strength to Strength (Archive Episode)

Today we are re-publishing this fantastic episode from our archive as our planned episode has been delayed for technical reasons. In this archived episode, Ben Lipsey — Senior Vice President of Customer Loyalty and President of Flying Blue, the joint loyalty program of Air France, KLM, and Transavia — shares