Etihad Guest’s Service Evolution: Catering to Both Flyers and Non-Flyers!

💡 Etihad Guest’s market proposition serves both flying and non-flying members.✈️💼 This balanced approach fuels their growth. Though based in UAE and Abu Dhabi, their expansion reaches globally! 🌏

This episode is also available in audio format on our Let’s Talk Loyalty podcast.

Etihad Airways is the national airline of the UAE, operating more than 1,000 flights a week to over 120 destinations worldwide, with a fleet of 85 Airbus and Boeing aircraft.

Etihad Guest is the loyalty programme of Etihad Airways, and it has just announced the arrival of its 10 millionth member, a milestone that coincides with a new era for the programme, which was originally launched back in 2006.

Joining us today to share how the 10 millionth member is being recognised and what the new era of loyalty offers Etihad Guest members is Mark Potter, the Managing Director of Etihad Guest.

I hope you enjoy our conversation.

SAS Group in Scandinavia – Global Alliance Strategy and an Award-Winning Campaign

This republished episode features the SAS Group, the Swedish airline holding company originally formed in 1946 after the merger of the three Scandinavian flag carriers serving Sweden, Denmark and Norway. It is now Scandinavia’s leading airline, offering the most departures to, from and within Scandinavia. Like many airlines, the SAS

Inside Travelex Plus: Chris Frost on Personalisation and Customer Experience

In this episode Charlie Hills is delighted to interview Chris Frost, the Senior Product Manager for Customer Experience & Loyalty for Travelex. Chris is a Senior Product Manager specialising in customer experience, personalisation, and loyalty at Travelex, where he leads the development of martech and CRM platforms to unlock customer

How Metcash is Redefining Loyalty with the Relaunched IGA Rewards Program

In this episode of Let’s Talk Loyalty and Loyalty TV, Carly Neubauer speaks with Claudia van de Tonnekreek, Head of the relaunched IGA Rewards program at Metcash. With over a decade of experience leading the American Express rewards program, Claudia brings deep expertise in creating customer-centric loyalty strategies. She shares