ENOC (UAE Fuel Programme) Grows With Travel, Subscriptions and Co-Brand Propositions

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Today we welcome a new guest host – Joanna Witsch – who has been on the show a few times as one of our expert guests.

Joanna Witsch is hosting today’s episode which features one of Comarch’s most loyal clients – Emirates National Oil Company (ENOC).

Her guest is Suryaveer Singh who is the Head of Loyalty CRM and Data at ENOC (more often simply known as Suri).

Suri was previously on the show in 2021 and since then the YES Rewards programme has grown dramatically.

This UAE-based fuel-led loyalty programme now has over a million members and includes a co-branded credit card, a subscription tier and also a consumer travel proposition, effectively evolving in to a comprehensive lifestyle programme.

Please enjoy this conversation between Joanna Witsch from Comarch and Suri Singh from ENOC.

This episode is sponsored by Comarch.

Show Notes:

1) Suryaveer Singh

2) Joanna Witsch

3) YES Rewards

4) Emirates National Oil Company

5) Comarch

6) The Psychology of Money (Book)

7) Yes Rewards from ENOC – Fuel, Food & Convenience Loyalty in UAE – 2021 Episode

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