Crafting Loyalty for Superfans: Martina Lipp on Revamping Disney's Global Program

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Martina Lipp is a true expert in the loyalty space with a career spanning some of the most iconic brands. Martina’s impressive track record includes leading customer loyalty and loyalty programs for Disney, Dollar Shave Club, Nespresso, and T-Mobile.

Most notably, Martina is recognized for her groundbreaking work in revamping Disney’s international loyalty program, where she spearheaded a strategy that brought together a seamless omni-channel experience. Her efforts in customizing loyalty for fans of Disney, Pixar, Star Wars, and Marvel have set new standards in the industry.

Join us as Martina shares her insights on loyalty design, the power of fan engagement, and how to create lasting connections with customers across multiple touchpoints.

Hosted by Carly Neubauer

Show notes:

1) Martina Lipp

2) Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. (Book)

3) Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing (Book)

4) The Culture Map (Book)

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