Co-Branded Cards: The Fuel That Powers Loyalty Programs
Co-branded cards aren’t just perks — they’re engines of engagement.
Andy Chalcroft from Visa explains how co-brands:
✳️ Drive long-term customer value
✳️ Keep your brand front-and-center, even outside your ecosystem
✳️ Help programs earn points when traditional activity slows (like during COVID)
💡 “Co-brand is the fuel on the fire of a loyalty program.”
Join Monica Sharma and Juber Shaikh from the Lalit Suri Hospitality Group, one of India’s leading luxury hotel brands. Discover how they’ve built a strong brand, the history of loyalty within the group, and how their loyalty programme is designed to truly reflect the luxury experience—creating a programme with a
Join us for a special live recording of Let's Talk Loyalty and Loyalty TV, captured on stage at the International Loyalty Leaders Summit! In this episode, our wonderful hosts Amanda Cromhout and Carly Neubauer reflect on 10 standout episodes from the past two years, sharing insights, highlights, and lessons learned
MAXOL is Ireland's leading, family-owned forecourt and convenience retailer. It was founded in 1920 by William McMullan and operates over 250 service stations across Ireland, offering fuel, convenience items, and food through its proprietary ROSA coffee and Maxol Deli brands. Maxol introduced a new mobile loyalty app in 2022 that
