Co-Branded Cards: The Fuel That Powers Loyalty Programs
Co-branded cards aren’t just perks — they’re engines of engagement.
Andy Chalcroft from Visa explains how co-brands:
✳️ Drive long-term customer value
✳️ Keep your brand front-and-center, even outside your ecosystem
✳️ Help programs earn points when traditional activity slows (like during COVID)
💡 “Co-brand is the fuel on the fire of a loyalty program.”
In this episode of Let’s Talk Loyalty and Loyalty TV, Carly Neubauer speaks with Claudia van de Tonnekreek, Head of the relaunched IGA Rewards program at Metcash. With over a decade of experience leading the American Express rewards program, Claudia brings deep expertise in creating customer-centric loyalty strategies. She shares
In this episode Charlie is delighted to welcome Andy Chalcroft, the Vice President, Head of North America Co-brand and Global Center of Excellence for VISA. Andy leads the co-brand program development across US and Canada, and supports globally. He helps in market, regional and global teams deliver world leading co-brands
The most decorated loyalty brand in global awards is Myer One. Rob Pope, GM Customer at Myer talks us through the turnaround. Myer has been through since 2019 and how loyalty is now the ‘beating heart’ and ‘engine room’ of Australia’s 2nd largest apparel retailer. There is no question that
