Brand Loyalty Is Changing—Here’s What Every Marketer Should Know
Every year, we see new research on customer loyalty—but this one hits differently.
Professor Yuping Liu-Thompkins’ latest white paper, The Politics of Brand Loyalty, goes beyond traditional loyalty drivers like price and product. It explores how ideology and value alignment are shaping customer decisions in ways we can’t ignore.
💡 Key takeaway? Emotional loyalty isn’t just about discounts or rewards—it’s about shared values. Consumers who feel a brand aligns with their beliefs are often more loyal than those motivated by price alone.
This research could redefine how brands approach loyalty in 2024. Are you ready for this shift?
Join Monica Sharma and Juber Shaikh from the Lalit Suri Hospitality Group, one of India’s leading luxury hotel brands. Discover how they’ve built a strong brand, the history of loyalty within the group, and how their loyalty programme is designed to truly reflect the luxury experience—creating a programme with a
Join us for a special live recording of Let's Talk Loyalty and Loyalty TV, captured on stage at the International Loyalty Leaders Summit! In this episode, our wonderful hosts Amanda Cromhout and Carly Neubauer reflect on 10 standout episodes from the past two years, sharing insights, highlights, and lessons learned
MAXOL is Ireland's leading, family-owned forecourt and convenience retailer. It was founded in 1920 by William McMullan and operates over 250 service stations across Ireland, offering fuel, convenience items, and food through its proprietary ROSA coffee and Maxol Deli brands. Maxol introduced a new mobile loyalty app in 2022 that
