Antavo's 2025 Global Customer Loyalty Report

This episode is also available in audio format on our Let’s Talk Loyalty podcast.

Today, we are thrilled to be sharing global loyalty insights from a woman who is truly on a mission to drive our industry forward.

Zsuzsa Kecsmar is the Co-Founder & Chief Strategy Officer of Antavo AI Loyalty Cloud, a loyalty software company she co-founded almost 14 years ago.

Zsuzsa was also chosen last year as the “International Loyalty Personality of the Year”, partly because of her incredible work creating the Global Customer Loyalty Report which last year was downloaded by over 8,000 loyalty professionals.

As you can imagine, Zsuzsa has even greater ambitions for the 2025 Global Customer Loyalty Report which was just released in the last couple of weeks and contains some incredible insights from both loyalty industry professionals as well as direct insights from over 10,000 loyalty programme members.

Today Zsuzsa also shares all of the latest AI-led loyalty technology innovations at Antavo which are being designed and built based on feedback from some of their incredible global clients.

I hope you enjoy our conversation with Zsuzsa Kecsmar from Antavo AI Loyalty Cloud.

This episode is sponsored by Antavo AI Loyalty Cloud.

 

Show notes:

1) Zsuzsa Kecsmar

2) 2025 Global Customer Loyalty Report

3) Antavo AI Loyalty Cloud

4) The Definitive Book Of Body Language by Allan Pease (Book)

5) Loyalty Programs: The Complete Guide by Philip Shelper (Book)

Carly Neubauer, Managing Director of Elevate Loyalty and OneTap Group, introduces two leading strategists from Mando Connect—Charlie Hills and James Davies. Together, they bring a wealth of experience in loyalty strategy and analytics, shedding light on their collaborative work in the loyalty space. Charlie Hills is the Chief Strategy Officer
Martina Lipp is a true expert in the loyalty space with a career spanning some of the most iconic brands. Martina’s impressive track record includes leading customer loyalty and loyalty programs for Disney, Dollar Shave Club, Nespresso, and T-Mobile. Most notably, Martina is recognized for her groundbreaking work in revamping
In this episode Bill speaks with CLMP™ and recognized industry figure, Steve Allmen, EVP, Strategy and Partnerships, Canadian Automobile Association. Steve is guiding marketing efforts for this large membership organization. His insights in this conversation will shed light on strategies and tactics to grow loyalty and engagement across large member