AI in Loyalty: Nedbank Greenbacks’ Smarter Rewards Strategy
AI in loyalty isn’t about flashy features — it’s about smarter rewards.
For Nedbank Greenbacks, the journey has just begun.
They’re using AI not to replace strategy, but to answer one crucial question:
👉 How do we get the right reward to the right customer at the right time?
Why does this matter?
✳️ It avoids wasted spend on broad, generic rewards.
✳️ It creates more relevance — with rewards that feel personal.
✳️ It sets the stage for what Dharmesh Bhana calls the “Nirvana” of loyalty: programs that run themselves, powered by data and AI.
💡 “We’re not there yet — but that’s where the real opportunity lies.”
Join Monica Sharma and Juber Shaikh from the Lalit Suri Hospitality Group, one of India’s leading luxury hotel brands. Discover how they’ve built a strong brand, the history of loyalty within the group, and how their loyalty programme is designed to truly reflect the luxury experience—creating a programme with a
Join us for a special live recording of Let's Talk Loyalty and Loyalty TV, captured on stage at the International Loyalty Leaders Summit! In this episode, our wonderful hosts Amanda Cromhout and Carly Neubauer reflect on 10 standout episodes from the past two years, sharing insights, highlights, and lessons learned
MAXOL is Ireland's leading, family-owned forecourt and convenience retailer. It was founded in 1920 by William McMullan and operates over 250 service stations across Ireland, offering fuel, convenience items, and food through its proprietary ROSA coffee and Maxol Deli brands. Maxol introduced a new mobile loyalty app in 2022 that
