Most brands talk about moving beyond transactions and making loyalty more personalized and experiential—but the truth is, we’re just scratching the surface.

That’s what Rajesh Grover from Kanmo Group shared in our recent conversation.

🔹 The AI Dilemma in Loyalty
Marketers face two common challenges with data:
👉 “We don’t have enough data to use AI.”
👉 “We have too much data and don’t know what to do with it.”

Either way, the problem isn’t AI—it’s how we use the data. Many brands get stuck in analysis paralysis, focusing too much on numbers instead of customer stories.

💡 Raj’s AI-Driven Loyalty Framework: STP makes Segmentation, Targeting, and Positioning (STP) more powerful than ever:
✅ Segmentation – Define your customer groups, but don’t stop there.
✅ Targeting – Identify what each segment values most.
✅ Positioning – Customize your message and experience for each group.

🚀 What’s Next?
Raj believes the future of AI in loyalty isn’t just reacting to customer behavior—it’s predicting it. AI will help brands anticipate when customers want to buy and what they’ll want next. It takes time, but the shift is already happening.