ACCOR Plus Innovates Again as a Leading Lifestyle Subscription

This episode is also available in audio format on our Let’s Talk Loyalty podcast.

Paula Thomas here and I am thrilled to be back today interviewing the ACCOR Group – a brand that is joining us today for their fifth interview on the show.

And in fact, ACCOR is the most frequent brand we’ve interviewed on our show, given the incredibly generous insights we’ve had over the years directly from Mehdi Hemici, the Chief Loyalty and eCommerce officer of ACCOR.

Mehdi joins me again today along with Emilie Couton, the CEO of ACCOR Plus, the subscription product from the ACCOR Group, which you’ll hear today is going from strength to strength!

Today is also my penultimate episode as a host of our show.

I’m hanging up my microphone after six years of conducting interviews to allow our global panel of hosts to continue creating remarkable content for you.

It will also allow me time to focus on growing our business, and I’ll be doing from behind the scenes.

Exciting times ahead!

I hope you enjoy my interview today with Mehdi Hemici and Emilie Couton from the ACCOR Group.

Crafting Loyalty with a Luxury Touch: Inside Lalit Suri Hospitality Group

Join Monica Sharma and Juber Shaikh from the Lalit Suri Hospitality Group, one of India’s leading luxury hotel brands. Discover how they’ve built a strong brand, the history of loyalty within the group, and how their loyalty programme is designed to truly reflect the luxury experience—creating a programme with a

10 Standout Episodes: Live Reflections from International Loyalty Leaders Summit

Join us for a special live recording of Let's Talk Loyalty and Loyalty TV, captured on stage at the International Loyalty Leaders Summit! In this episode, our wonderful hosts Amanda Cromhout and Carly Neubauer reflect on 10 standout episodes from the past two years, sharing insights, highlights, and lessons learned

Inside Maxol: A CEO’s Vision for Customer Loyalty

MAXOL is Ireland's leading, family-owned forecourt and convenience retailer. It was founded in 1920 by William McMullan and operates over 250 service stations across Ireland, offering fuel, convenience items, and food through its proprietary ROSA coffee and Maxol Deli brands. Maxol introduced a new mobile loyalty app in 2022 that