Maxol CEO: How One App Powers 5 Loyalty Programs

When Maxol launched its loyalty app in 2022, they didn’t just create a digital card — they built five apps in one:

✅ Fuel Pay – pay without stepping into the store
✅ ROSA Coffee Club – buy 6, get your 7th free
✅ Car Wash Rewards – buy 4, get your 5th free
✅ Oil Finder – removes confusion with the right recommendation for your car
✅ Convenience Offers – value across everyday essentials

Just two years later, Maxol’s app has nearly 70,000 active users in the Republic of Ireland, with plans to expand into Northern Ireland by 2026.

In this episode, CEO Brian Donaldson shares how Maxol is redefining loyalty through digital simplicity, convenience, and everyday value.

Watch the full interview for an insider’s view of why customer loyalty matters to the C-Suite — and how Maxol is shaping the future of forecourt retail.

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Inside Maxol: A CEO’s Vision for Customer Loyalty

MAXOL is Ireland's leading, family-owned forecourt and convenience retailer. It was founded in 1920 by William McMullan and operates over 250 service stations across Ireland, offering fuel, convenience items, and food through its proprietary ROSA coffee and Maxol Deli brands. Maxol introduced a new mobile loyalty app in 2022 that