AI in loyalty isn’t about flashy features — it’s about smarter rewards.
For Nedbank Greenbacks, the journey has just begun.
They’re using AI not to replace strategy, but to answer one crucial question:
👉 How do we get the right reward to the right customer at the right time?
Why does this matter?
✳️ It avoids wasted spend on broad, generic rewards.
✳️ It creates more relevance — with rewards that feel personal.
✳️ It sets the stage for what Dharmesh Bhana calls the “Nirvana” of loyalty: programs that run themselves, powered by data and AI.
💡 “We’re not there yet — but that’s where the real opportunity lies.”