Crafting Loyalty for Superfans: Martina Lipp on Revamping Disney's Global Program

Martina Lipp is a true expert in the loyalty space with a career spanning some of the most iconic brands. Martina’s impressive track record includes leading customer loyalty and loyalty programs for Disney, Dollar Shave Club, Nespresso, and T-Mobile.

Most notably, Martina is recognized for her groundbreaking work in revamping Disney’s international loyalty program, where she spearheaded a strategy that brought together a seamless omni-channel experience. Her efforts in customizing loyalty for fans of Disney, Pixar, Star Wars, and Marvel have set new standards in the industry.

Join us as Martina shares her insights on loyalty design, the power of fan engagement, and how to create lasting connections with customers across multiple touchpoints.

Hosted by Carly Neubauer

Show notes:

1) Martina Lipp

2) Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. (Book)

3) Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing (Book)

4) The Culture Map (Book)

The Four Dimensions of Loyalty: Insights from Ogilvy One’s Dayoán Daumont

In this episode, Charlie Hills interviews Dayoán Daumont, Head of Strategy at Ogilvy One, where he leads consumer engagement and loyalty strategy across the entire brand ecosystem for clients such as FIFA, Nestlé, and Michelin. Dayoán blends behavioural insight with creative precision to transform fleeting moments into lasting relationships. The

Scooter’s Coffee: Brewing Success in the US Coffee Business

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. In this episode, Bill Hanifin, Managing Editor, The Wise Marketer, speaks with Mitch Walden, Sr. Director Digital Marketing & Loyalty, Scooter’s Coffee. Scooter’s Coffee was founded in Nebraska over 25 years

Puntos Palacio: una estrategia holística de lealtad

This episode of Let’s Talk Loyalty & Loyalty TV is in Spanish. Hoy nos adentramos en el fascinante mundo del lujo y la lealtad con una invitada excepcional, Esther Subias Hernandez. Exploraremos cómo Puntos Palacio, más allá de ser un programa transaccional, es una estrategia holística que integra experiencias exclusivas,