Loyalty for Good: Why Giving Back Matters in Rewards
What if your unused loyalty points could help someone in need? 🤔 📊
Research shows:
✅ 40% of consumers want to donate their rewards to charity.
✅ 60% of Gen Z believes loyalty should support social causes.
💡 Imagine brands like David Jones allowing you to donate your $15 birthday reward to charities like The Equanimity Project, which helps women and children facing domestic violence and homelessness.
Loyalty programs are evolving—should giving back be part of their future?
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