Loyalty Programs Are More Than Just Points!
Loyalty programs aren’t just about members—they’re about currency.
Beyond engagement, the real value lies in the currency effect—how points are issued, redeemed, and optimized. When done right, loyalty programs can function like a central bank within a business.
And here’s something to watch for: Upcoming research by Evert de Boer suggests that monetization and member engagement don’t have to compete. In fact, they may reinforce each other.
🔹 Any industry—not just travel and hospitality—can tap into this potential.
🔹 Optimizing breakage and redemption can unlock massive value.
How do you see the future of loyalty program monetization?
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