The 2025 Consumer Trends Index Report—3 Must-Know Insights for Marketers
The 2025 Consumer Trends Index from Marigold is here, packed with insights every marketer should pay attention to. 📊
🔑 Key Takeaways:
✅ Authenticity is critical – Consumers want brands that are real, transparent, and responsive. Engagement happens when trust is built.
✅ Loyalty is valuable but fragile – It’s not just about a rewards program; it’s about creating an experience that makes customers feel valued across all channels.
✅ The value exchange matters – Customers are willing to engage, but they expect something meaningful in return. Are you delivering?
This report offers deep insights into trends across the US, UK, France, and more—highlighting how consumer expectations are shifting.
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Hosted by Paula Thomas, today's episode features the announcement of guest host Lisa Brightwell – the Founder and Managing Director of Bright Insights Consulting - a boutique loyalty consultancy firm based in the UAE. Bright Insights is a renowned consulting firm who are designing, building and running loyalty programs for
