Brand Loyalty Is Changing—Here’s What Every Marketer Should Know
Every year, we see new research on customer loyalty—but this one hits differently.
Professor Yuping Liu-Thompkins’ latest white paper, The Politics of Brand Loyalty, goes beyond traditional loyalty drivers like price and product. It explores how ideology and value alignment are shaping customer decisions in ways we can’t ignore.
💡 Key takeaway? Emotional loyalty isn’t just about discounts or rewards—it’s about shared values. Consumers who feel a brand aligns with their beliefs are often more loyal than those motivated by price alone.
This research could redefine how brands approach loyalty in 2024. Are you ready for this shift?
In this episode Charlie is delighted to welcome Andy Chalcroft, the Vice President, Head of North America Co-brand and Global Center of Excellence for VISA. Andy leads the co-brand program development across US and Canada, and supports globally. He helps in market, regional and global teams deliver world leading co-brands
The most decorated loyalty brand in global awards is Myer One. Rob Pope, GM Customer at Myer talks us through the turnaround. Myer has been through since 2019 and how loyalty is now the ‘beating heart’ and ‘engine room’ of Australia’s 2nd largest apparel retailer. There is no question that
Hosted by Paula Thomas, today's episode features the announcement of guest host Lisa Brightwell – the Founder and Managing Director of Bright Insights Consulting - a boutique loyalty consultancy firm based in the UAE. Bright Insights is a renowned consulting firm who are designing, building and running loyalty programs for
