Why Loyalty Programs Are Thriving in 2025
Life is good for loyalty professionals right now—and the numbers prove it. 📈
Here are some standout insights from Antavo AI Loyalty Cloud‘s 2025 Global Customer Loyalty Report:
1) Satisfaction Surge: 7 out of 10 loyalty program owners are satisfied with their programs today, compared to just 5.5 last year.
2) Bigger Budgets: CRM and loyalty now account for 31.4% of marketing budgets—nearly 5% higher than last year.
3) Impressive ROI: Companies tracking loyalty program ROI now see an average return of 5.2x, a notable increase from 4.8x reported last year.
These figures highlight a key shift: loyalty programs are no longer seen as cost centers—they’re becoming revenue powerhouses.💡
In this episode of Let’s Talk Loyalty and Loyalty TV, Carly Neubauer speaks with Claudia van de Tonnekreek, Head of the relaunched IGA Rewards program at Metcash. With over a decade of experience leading the American Express rewards program, Claudia brings deep expertise in creating customer-centric loyalty strategies. She shares
In this episode Charlie is delighted to welcome Andy Chalcroft, the Vice President, Head of North America Co-brand and Global Center of Excellence for VISA. Andy leads the co-brand program development across US and Canada, and supports globally. He helps in market, regional and global teams deliver world leading co-brands
The most decorated loyalty brand in global awards is Myer One. Rob Pope, GM Customer at Myer talks us through the turnaround. Myer has been through since 2019 and how loyalty is now the ‘beating heart’ and ‘engine room’ of Australia’s 2nd largest apparel retailer. There is no question that
